From energy broker to sustainability specialist
Business Utility Agents needed to move from being a general energy broker to a specialist in sustainability. We built a new website designed to attract high-value commercial clients and generate qualified enquiries.
The challenge
What they came to us with
After 18 months, the existing website for Business Utility Agents had not generated a single lead. The business needed to pivot, moving away from the crowded general energy broker market to establish a new position as a specialist in sustainability and commercial energy. The goal was to attract directors of large organisations, clearly communicating a full suite of services and giving them a compelling reason to make an enquiry.
The approach
What we did
We designed and built a new website in just 14 days, working through a detailed brief and four rounds of client review to get the details right. The new site was structured to reflect the company's specialist positioning, focusing on services like commercial solar and battery storage. We created a professional, credible design aimed at a director-level audience, with a clear user journey leading to an enquiry form or a booking link. Findability was central, with the site optimised for specialist, sustainability-led search terms.
The outcome
What changed
Business Utility Agents now has a professional online presence that properly reflects their expertise in the sustainability and commercial energy sector. The new site clearly communicates their full range of services, from procurement to solar and battery storage. Where the old website failed to provide a clear purpose, the new one is built specifically to attract and convert their target audience of company directors, giving them a clear path to get in touch.
In their words
Not as good Downtime Looks more professionalPaul — Business Utility Agents Ltd
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